In today's digital landscape, crafting an effective media buying strategy is more complicated than ever. Rapid shifts in AI, platforms, and regulations all demand a dynamic approach. Traditional methods no longer suffice and you must harness innovation to outperform the competition.
How we do it
We’re redefining media buying through visionary strategies enhanced by AI precision. Our approach goes beyond one-platform reliance. By integrating AI optimisation and adopting a multi-channel perspective, we help your brand to navigate possibilities and seize new avenues for growth.
Strategic Multi-Platform Tactics
Performance Creative Campaigns
With a growing user base of 1 billion people per month, TikTok is a dynamic playground for reaching new audiences. Outperform your market and join this vibrant community to share your brand story effectively, foster engagement and generate sales.
With 2.89 billion monthly users across its channels, Meta offers unparalleled options in audience targeting across every stage of the buyer’s journey. Outperform the pack by overcoming tracking blocks and algorithm changes, and capitalising on new possibilities through latest launches such as Meta shops.
LinkedIn is a B2B powerhouse, facilitating precise targeting according to industry, role, and more. Trusted by 33% of B2B decision makers and hosting over 55 million active companies, LinkedIn can integrate seamlessly into your marketing campaigns.
A channel with 25 million active users, Pinterest allows you to tap into your audience before they make their decision and open up new possibilities. 97% of searches on Pinterest are unbranded so you can inspire and direct your customers through their visual search engine.
Incorporate videos into your channel strategy for heightened engagement. Utilise the countless possibilities of video through AI production to generate low cost views during your customer’s decision making process.
319 million users spend over 30 minutes on Snapchat every single day. It's an immersive storytelling haven that allows you to benefit from mature advertising solutions, generate higher returns, and create intimate interactions with your audience.
The Microsoft network helps expand your reach across platforms like Outlook, Microsoft Edge, and MSN. Are you capturing the 44 million desktop searchers not reached on Google? Tap into 22% of UK desktop searches and capitalise on less competitive search terms.
AI solutions available within Google Ads make it harder to differentiate your business from the rest. Outsmart your competition by leveraging first party data and adopting futureproof campaign structures that allow AI to thrive.
65% of shoppers initiate searches on Amazon, not Google. Secure your share of the market by harnessing the algorithm to give your brand higher listings through paid and organic AI-based bidding.
Leverage Taboola's native advertising prowess to seamlessly blend your ads within user experiences. Allowing you to engage with a global audience through advanced targeting and AI optimisation for scalable growth.
Amplify your content's reach with Outbrain's content discovery. Partnering with premium publishers to engage a wider audience and using AI-driven insights to refine your strategy for sustained campaign success.