Anisha Patel, MD of PUSH MENA, and Rhys Chow Seegoolam, from the PUSH MENA team, have both completed the One Million Prompters programme and received their certificates of completion.
For businesses in Dubai and across the UAE, AI literacy is now part of effective marketing. The quality of AI output depends on the quality of human direction, data context, workflow design and commercial judgement behind it.
PUSH MENA combines AI capability with performance marketing experience across paid search, paid social, SEO, creative and conversion strategy.
Looking for an AI-certified marketing agency in Dubai? Speak to PUSH MENA.
What is the One Million Prompters Programme?
One Million Prompters is a Dubai government AI training initiative that certifies professionals in prompt engineering and practical AI use.
The programme was launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and is delivered through the Dubai Future Foundation and the Dubai Centre for Artificial Intelligence.
The course covers:
- AI fundamentals
- Generative AI
- Prompt engineering
- Working with AI chatbots
- AI-powered productivity
- Practical AI applications across professional setting
The programme's stated aim is to help people understand AI, generative AI and prompt engineering so they can use AI tools effectively in work and daily life. Completion results in a certificate of prompt literacy.
For the official programme page, see One Million Prompters and the Dubai Future Foundation announcement.
Which PUSH MENA Team Members Are One Million Prompters Certified?
Both Anisha and Rhys have completed the One Million Prompters programme and received the certificate of completion. The certifications are part of how PUSH MENA is building AI capability into its operating model. Prompt literacy for the Dubai team is a working standard, not a one-time exercise.
Why Does AI Certification Matter When Choosing a Marketing Agency?
AI certification matters because AI is now part of how modern marketing teams research, plan, build, optimise and measure campaigns. Most agencies use AI tools. The real question is whether they understand how to use them properly.
A certified, AI-literate marketing agency is better placed to:
- Write better prompts
- Build better workflows
- Use AI tools more consistently
- Review outputs critically
- Protect brand quality
- Turn AI-assisted work into commercial action
- Combine automation with human judgement
Prompt engineering in a marketing context affects campaign planning, audience research, competitor analysis, creative testing, reporting, content production and performance optimisation. That is why PUSH MENA treats AI literacy as a working standard, not a side project.
PUSH MENA's One Million Prompters certification sits alongside PUSH's wider AI capability.
PUSH has:
- Won Best Use of AI in Search at the UK Search Awards 2025
- Built DIAL, PUSH's Digital Innovation and Automation Lab
- Rebuilt internal processes around AI-assisted workflows
- Grown across London, Athens and Dubai
- Achieved Google Premier Partner status, placing PUSH in the top 3% of agencies in EMEA
- Achieved Microsoft Elite Partner status
AI is embedded in how PUSH operates, not just how it talks.
What Does PUSH MENA Do?
PUSH MENA is a Dubai-based digital marketing agency helping businesses grow through performance marketing, AI-enabled strategy and full-funnel digital campaigns.
PUSH MENA works across:
- Google Ads
- Microsoft Ads
- Paid social
- SEO
- Creative strategy
- Conversion rate optimisation
- AI-assisted campaign planning
- Reporting and performance analysis
- Growth strategy for UAE and MENA businesses
The team combines platform expertise with AI-enabled workflows to help businesses make faster, better-informed marketing decisions.
Why Dubai Businesses Need AI-Literate Marketing Partners
Dubai is investing heavily in AI capability. The One Million Prompters initiative is part of that direction, building prompt engineering skills and AI literacy across the workforce.
For businesses in Dubai, this raises the standard for agency partners.
A marketing agency should be able to explain:
- How it uses AI
- Where AI improves performance
- Where human judgement remains essential
- How data is handled
- How outputs are checked
- How AI supports strategy, not just production
At PUSH MENA, AI creates more space for strategic thinking, faster analysis and better decision-making. Experienced marketers remain responsible for judgement, quality and commercial direction. AI improves how they work.
Work With an AI-Certified Marketing Agency in Dubai
If you're choosing a marketing agency in Dubai, ask how AI is being used inside the work. Ask whether the team has formal AI training. Ask whether AI is part of the agency's operating system or simply a list of tools.
PUSH MENA is One Million Prompters certified and part of a wider PUSH business that has already been recognised for award-winning AI work in performance marketing.
If you want an AI-literate marketing partner in Dubai, speak to PUSH MENA.
FAQ
What is One Million Prompters?
One Million Prompters is a Dubai government AI training initiative that teaches prompt engineering, generative AI and practical AI use. It was launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and delivered through the Dubai Future Foundation and Dubai Centre for Artificial Intelligence.
Is PUSH MENA One Million Prompters certified?
Yes. Anisha Patel and Rhys Chow Seegoolam, from the PUSH MENA team, have both completed the One Million Prompters programme and received certificates of completion.
What is an AI-certified marketing agency?
An AI-certified marketing agency has team members who have completed formal training in AI, prompt engineering or AI-enabled professional workflows. This helps the agency use AI tools more effectively in strategy, campaign planning, content, reporting and optimisation.
Why does prompt engineering matter in marketing?
Prompt engineering matters because the quality of AI output depends on the clarity of instruction, context, data and review process. In marketing, better prompting improves research, planning, creative testing, reporting and campaign optimisation.
Does PUSH MENA use AI in marketing campaigns?
Yes. PUSH MENA uses AI-assisted workflows across strategy, research, campaign planning, reporting and optimisation. AI supports the team's decision-making and execution while experienced marketers remain responsible for judgement, quality and commercial direction.
Where is PUSH MENA based?
PUSH MENA is based in Dubai and works with businesses across the UAE and wider MENA region.
How can I contact PUSH MENA?
You can contact PUSH MENA through the contact form on this page or by speaking directly to Anisha, Rhys and the wider PUSH MENA team.
