Our eCommerce client, Slipfree, is an online Shopify store for non-slip shoes and swimwear for the beach, pool and home. As with a lot of businesses, Slipfree was impacted by the pandemic and restrictions on travel.
At the beginning of 2022, we worked with the client to develop an omni-channel approach for this summer season. We focused on streamlining existing campaigns and driving new visitors to the site – read on to find out how this approach increased revenue by 81%.
We started strategising for this season in January 2022, which allowed us the time to test to find the right approach for when demand increased. Demand generally peaks from March through to August with the summer holiday making season.
More traffic, more revenue
By implementing a new approach that drove an increase of relevant traffic to the site, we achieved an increased revenue from paid campaigns by 81% year on year.
Adopting a seasonal campaign approach which focused on testing new creatives and audiences across multiple channels, whilst simultaneously launching new website and email strategies enabled us to drive new traffic in the peak summer season and increase revenue by 81% year on year.
If you’ve liked what you’ve read and are interested in exploring a new approach for seasonal campaigns, please get in touch today.
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