In the face of rising lead costs from PPC, and having used other native platforms for several months, we tasked Push to launch us on Google GDN in January. The early indications were positive, generating leads at an attractive lead cost. With testing, managing device distribution and publisher targeting Push were able to grow volumes about 60% in two months. The quality of leads has been acceptable and still delivers a better ROI than other marketing channels.
Hidden Hearing offers a complete lifetime hearing care service, from consultation and supply to aftercare and maintenance. They strive to provide the highest standard of care to each and every one of their customers, which is why we stand out from the crowd.
They have a 10 step process which they label the Hidden Hearing Experience, which covers – Problem recognition, book test, appointment day, hearing test, share results, advice, hearing aid selection, fitting, aftercare, check up.
With the improvements, we saw we wanted to see if we could bring the CPA down even further to increase investment and ROI. We ran a small “programmatic” test with 12 images and 12 different text combinations. This then allowed us to understand the differences in engagement based on the native ad formats.
This was interesting as the results were massively different depending on the images and text we would use for display responsive ads, as the next slides show. By testing and focusing on the best results we kept improving our optimisation.
By Hussain Elaskari / 24 Jul 2023
By Renisha Mehta / 26 Sep 2022
By Steve Hemsworth / 29 Apr 2022
By COO Cost Comparison Website / 29 Apr 2022
By Suzanne / 06 Apr 2022
By Natalia Chronowiat / 16 Mar 2021
By Sam / 08 Mar 2021
By Abbie Hediger / 29 Jan 2021
By Eddie Grovu / 04 Sep 2020
By Louise Horne / 22 Oct 2019
By Salvar Halldor Bjornsson / 08 Jul 2019
By Shahnaz / 14 Jun 2019
Our digital marketing experts and partnerships with the big hitters will help generate the sales to supercharge your business growth.