A car dealer in London used display advertising to promote the Mini car. As part of the campaign, they chose to target ladies aged 25-34 who lived within a 5 mile radius of Wimbledon with high household incomes. Their adverts were placed on carefully chosen lifestyle, fashion and holiday websites.

There’s over 23,000 SME businesses in the city of London and the majority of these firms are in the financial sectors. When finance related businesses hire new directors they are required to do background checks; personal, criminal and financial checks. A client regarded online advertising as the ideal solution to reach HR and personnel managers unaware of their services. We chose a blend of search ads and display ads to promote their service. The search ads were placed in front of people who knew what to search for. Display ads were placed on human resource related websites aimed at those not seeking a solution but who might be interested in learning more about the service.

A UK travel company was targeting US golfers who were looking to research and plan trips to play golf courses and resorts in the UK. We ran a search network only campaign based around searches that included the phrases golf trips, golf vacations and golf travel packages. The adverts described how the client were able to offer guarantee booking times to some of the most famous UK golf courses when a trip was booked through them.

A restaurant chef developed his own range of healthy meals selling to time poor fitness enthusiasts. Having built up 200 regular customers the business earned outside investment to help expand to 2000 customers per week. Advertising online was identified as the key to achieving this sales growth. We decided to target people within a 10 mile radius of their kitchen, aged between 36 and 45, not a parent and who visited men’s health, weight loss, bodybuilding, fitness equipment, gym club, health clubs and yoga and pilates websites. Google’s display planner estimated that a £50 a day budget could earn between 360 and 2000 clicks to their website per week. Once we made people aware of their healthy dishes we ran a follow up remarketing campaign with a promotional offer to those who had previously visited the website but not purchased.

Sometimes local authorities apply the wrong business rates to companies. A client offers a no win, no fee audit for businesses and targets accountants and insolvency practitioners as the right prospects. Most accountants aren’t even
aware of this service and wouldn’t even consider searching for it on Google. We used a custom intent audience of men aged 35 to 54 and high earners interested in business financial services. Then we placed adverts on website about
accounting, finance, tax preparation, bookkeeping, auditing and invoicing. This provided an estimated 500 to 2500 clicks per week with an average cost per click of £0.20 to £0.76. The advert communicated the no win, no fee offer and with a 2% landing page conversion and a 30% conversion rate, the client was able to turn a cost per sale of £120 into an average order value (commission) of £2500.

For the last 30 years, most property developers used foam or board to fill the gaps between the external and internal walls of new properties. So, when an alternative product is introduced to the market it’s time-consuming to wait for customers to change their buying behaviour. We started an online campaign to target architects and surveyors who influence the materials and products used in property construction. With the government backing ambitious plans to develop new homes in London, the timing was correct to start marketing the bead insulation to architects. We started a search advertising campaign choosing the keywords buyers used. The message used in the adverts was to prompt users to consider a more environmentally and cost effective solution to insulating walls. The landing page compared the two products and offered visitors the opportunity to receive a free product sample and information pack.

A company in London invested in, and launched a new software for building websites. Their target market was web designers and web developers who already had their preferred software supplier. We discovered one of the competing suppliers was closing down their services. So, we ran a search campaign targeting searches for the supplier on Google search. The advertising offers a free trial for web professionals to trial the software after they had registered for an online live presentation with the company’s founder and lead developer.

A UK travel company was targeting US golfers who were looking to research and plan trips to play golf courses and resorts in the UK. We ran a search network only campaign based around searches that included the phrases golf trips, golf vacations and golf travel packages. The adverts described how the client were able to offer guarantee booking times to some of the most famous UK golf courses when a trip was booked through them.

To deliver installations of a stock and trading mobile app we used YouTube advertising to reach men looking at investment options. We decided to contact them during their free time when they were listening to 80’s and 90’s music videos on YouTube. The adverts appeared for the duration of each song played, (3 or 4 minutes) underneath the videos raising awareness of the app along with a strong “Get App” call to action to prompt free app installations.

There are millions of product review videos on YouTube that enthusiasts have produced. As for YouTube ads, they use your shop product feed and place your products underneath similar products that are being reviewed in the videos. As the consumer is seeking to find the best lighting for producing videos, we placed lighting products below the video to encourage shop videos. Now discover more about the team who run Google Ad and PPC campaigns: