The Best 40 AI Tools for Marketing

The Best 40 AI Tools for Marketing

Nemash Patel
Marketing Strategist
November 2, 2023

Whether we’re ready for it or not, the AI revolution is coming. 

We want to help businesses start their AI journey by providing a list of the best tools we’ve come across so far across the following areas: 

  • AI Chat Engines
  • Content/Copywriting
  • Image & Creative Generation
  • Video & Podcasts
  • Productivity & More

AI Chat Engines

AI chat engines are sophisticated platforms that leverage artificial intelligence to simulate human-like conversations. These engines can process natural language, understand context, and provide responses that are contextually relevant.

They are commonly used for customer service automation, personal assistants, and as interactive tools that can engage users in detailed dialogues.

Name Price Description
ChatGPT Free / £20 a month AI chatbot for human-like conversations, with personalised, adaptive communication features.
Poe Free / £19.99 a month Quora's service offering multiple chatbots for conversational language interactions.
Bing Chat Free Microsoft's AI chatbot integrated with Bing, offering content writing and multilingual communication.
Google Bard Free Experimental Google AI for creative, conversational responses using extensive datasets.
Perplexity Free / £20 a month AI-powered search engine with source-verified answers and multilingual voice search capabilities.

[.gradient-color]1. ChatGPT[.gradient-color]

ChatGPT website screenshot

Price: Free / $20 a month
There’s a free version which has time lags, especially during peak periods. Or you can pay a subscription fee of $20 a month, giving you access to an app with faster response times, the ability to use image prompts, engage in longer conversations, and is said to be more creative.

What is it?
A large language model-based chatbot platform developed by OpenAI which enables users to have human-like conversations with a chatbot. You can ask it questions and refine and steer a conversation towards a desired length, format, style, level of detail, and language.


  • AI-powered tool that can provide information, suggestions and feedback on any given topic.
  • Pre-trained natural language processing (NLP) model that allows rapid app development and can understand and respond to a wide range of language input.
  • Offers personalisation and can adapt its communications to a user's preferences, context, and history.

The app generated over 230,000 downloads during its first day on the Apple App store. It’s the fastest-growing app in history and in just two months had 100 million users. OpenAI projects that ChatGPT will make $200 million this year, and $1 billion in 2024.


  • Can be used to find information and ideas quickly, if given effective user prompts. 
  • The speed at which it operates means it can manage tasks and reduce business operating costs. 
  • The more personably your interact with it, the more intuitive the app becomes, delivering better results. 


  • It can’t be viewed as an authoritative or completely credible source of information – as the technology relies on information from the internet, which is unregulated. There is therefore a need for a human to sense-check and edit its output. 
  • In some customer service settings, AI chatbots aren't appropriate if emotional support is required.

[.gradient-color]2. Poe [.gradient-color]

Poe website screenshot

Price: Free / $19.99 per month
Poe includes both free and subscription bots. There is a free option however users are restricted to 100 interactions per month. The premium option costs $19.99 a month and allows unlimited interactions.

What is it?
Poe stands for Platform for Open Exploration’ and is a service developed by Quora – the search and answer website. It allows users to ask questions and obtain answers from a range of chatbots built on large language models (LLMs). It is available on desktop browsers. 


  • Uses natural language processing (NLP) technology.
  • Offers a range of distinct chatbots in one place, including ChatGPT, Claude and PaLM.
  • Unlike other chatbots that require very specific keywords to operate from, Poe can understand and then respond to more conversational language. 

Over 1 million downloads and 59.1k reviews on Google Play, with average rating of 4.7 stars out of 5.


  • Poe is open source, which means that anyone can contribute to it. 
  • Multiple chatbots in one platform provide a variety of depth and interactions for users. 
  • A good place to experiment with different forms of AI and see what works for you.


  • As with any AI-generated information, Poe is not always accurate and occasionally provides misleading information. 
  • Still under development and does not offer web search or current information to its responses.

[.gradient-color]3. Bing Chat[.gradient-color]

Bing Chat website screenshot

Price: Free
Free with any Microsoft account.

What is it?
An AI chatbot developed by Microsoft and launched in 2023. Powered by the Microsoft Prometheus model, it can serve as a chat tool, write content, provide information, and works alongside Bing Image Creator.


  • Integration with Bing search engine and ability to make voice and video calls with screen sharing. 
  • Bing Chat is coming very soon to Edge mobile – and you will be able to ask it questions related to the content you are viewing online.

Over 100 million active users.


  • Bing Chat can cite its own sources, unlike many chatbots. 
  • It can understand and communicate in many languages and has a conversational style which has been fine-tuned. 
  • It’s free and accelerating fast. 


  • Bing Chat has a limited number of chats per session and per day, while ChatGPT does not. 
  • It has been said that it lacks creative responses, and despite having access to real-time sources, it can still provide inaccurate or biassed information at times.

[.gradient-color]4. Google Bard[.gradient-color]

Google Bard website screenshot

Cost: Free
Free to use if you are over 18 and have a personal Google Account.

What is it? An experimental conversational AI tool launched by Google. It’s a large language model (LLM) whereby you can give it prompts and it replies with a response using information gathered from other Google sources.


  • Given the company behind it, it has access to an extensive and diversified dataset.
  • It supports more conversational language than traditional Google searches. 
  • It’s intended to generate original content and not replicate existing content at length, like Amazon’s Alexa or Apple’s Siri.

Approximately 30 million visits a month.


  • Very clean, elegant interface. 
  • Easy to output any query to Google Docs or Word rather than cutting and pasting. 
  • Some reviewers say that it’s great for creativity and kickstarting creative endeavours.


  • You must be 18 or over to use Bard. You also need a personal Google Account that you manage on your own or a Google Workspace account for which your admin has enabled access to Bard.
  • As it’s currently still being tested, Google Bard may not yet be available in your country.
  • It doesn’t cite sources consistently and can occasionally present false or inaccurate information.
  • Unlike ChatGPT, it currently cannot continue previous conversations.

[.gradient-color]5. Perplexity [.gradient-color]

Perplexity website screenshot

Cost: Free / $20 a month
Free, with limited usage. Pro package includes more comprehensive answers and starts at $20 a month or $400 a year.

What is it?
An AI powered search engine that allows users to ask questions in natural language.


  • Commitment to source verification – every answer provided by Perplexity includes a footnote.
  • Like ChatGPT, you can ask follow-up questions and insights and build up a conversation.
  • The mobile app features voice search and supports a number of languages.

Over 500,000 downloads on Google Play and an average rating of 4.2 out of 5.


  • Citing the sources is a huge nod for credibility so is ideal for students and professionals doing research.
  • The basic functionality is free for anyone to use.


  • Lacks conversational skills and can be a bit abrupt. 
  • Like all AI tools, it can sometimes provide inaccurate or out of date answers.

Want to discuss how to implement AI in your marketing?

Content writing

Content and copywriting tools powered by AI are designed to assist in creating written material for a variety of marketing purposes.

They use natural language processing to generate text that can range from blog posts to ad copy, and they are particularly useful for crafting messages that are tailored to specific audiences or marketing campaigns.

Name Price Description
Tome Free / $8 a month AI-based app for creating and accessing engaging stories and presentations. Free / $36 a month OpenAI's GPT-3 based tool for generating various copywriting forms. Free Trial / $29 a month Custom LLM copywriting tool adapting to personal writing styles.
Jasper Free Trial / $39 a month AI writing tool for marketing copy and automated customer service interactions.
Anyword Free Trial / $39 a month AI-powered writing platform offering NLP and predictive analytics for varied content.
Grammarly Free Cloud-based writing assistant for better English grammar and spelling.
Scalenut $39 a month AI content creation tool focusing on SEO and comprehensive content strategies.

[.gradient-color]6. Tome[.gradient-color]

Tome website screenshot

Price: Free / $8 a month

The app is free, but there are a number of features and subscription plans for anyone who wants to escalate their presentation beyond the basic capabilities offered.

What is it?
A mobile and web app that uses AI to create and access engaging stories and presentations. It markets itself as a disruptive storytelling and presentation app with resources for inspiration and original storytelling. Think of it as an AI version of PowerPoint, but with lots of added extras.


  • User-friendly interfaces with slide decks already suggested and then rendered depending on user prompts.
  • Provides relevant content and prompts for whatever type of presentation you’re putting together, while also using your existing work.
  • 3D renderings for visual prompts and multi-media integration give presentations a storytelling look and tone.

Within just five months of launch, Tome had amassed 1 million users. 


  • AI powered slide presentation makes laborious presentations a thing of the past. Pre-designed templates help users put together presentations that look slick, modern, and engaging.
  • Tome can be a real time-saver and makes elegant presentation design accessible, and speedy, for all.


  • Mixed reviews on functionality of Tome, with some complaints about its lack of intuitiveness and inflexible design templates.
  • AI-generated text and images may not always be accurate.

[.gradient-color]7.[.gradient-color] website screenshot

Cost: Free / $36 a month

Different payment tiers, depending on your needs. Individuals can use it for free, but with limits on the amount of copy they can generate. You can scale up your subscription, depending on whether you’re a professional, team or large company. The largest subscription is $3,000 per month for 200 users.

What is it?
A content creation tool based on OpenAI’S GPT-3 which uses AI to generate copywriting such as emails, blogs, social media posts, long-form copy and ad copy. 


  • More than 90 copywriting templates should have you covered for pretty much any copy you want written for your business.
  • Claims to have an in-built plagiarism checker, which is handy and assures your producing original content.

Having launched just over a year ago, claims that over 380,000 people have used the app to create marketing copy for their businesses.


  • Convenient and easy to use and smart enough to discern the difference in tone needed between different types of content from punchy headlines to longer content.
  • App comes with useful tutorials and its simple interface is good for beginners or people pushed for time. 


  • As with many AI bots, there may be a time lag.
  • Can produce a lot of content which isn’t appropriate, and reviewers report it needs a lot of fact-checking despite the in-built plagiarism checker.

[.gradient-color]8.[.gradient-color] website screenshot

Price: Free Trial / $29 a month
Free trial and then differently priced plans dependent on needs and who is using it.

What is it?
A custom large language model (LLM) copywriting tool that produces copy but also learns and adapts your own writing style. Can be used to produce blog articles, social media posts, ad copy, web copy and more.

Generates content to appeal to specified differnet audiences is a standout feature that many users have praised.

No download stats currently available.


  • Can improve productivity and reduce business operation costs.
  • Helps marketers overcome writer’s block and helps them get off the starting blocks with intelligent content that can then be tweaked and adapted.


  • No free option for individual content creators.
  • Steep learning curve when you’re first starting to use it, but once you get into the swing of it it’s easy to pick up.

[.gradient-color]9. Jasper[.gradient-color]

Jasper website screenshot

Price: Free Trial / $39 a month

Free trial and then three-month or annual plans depending on whether you’re an individual, team, or business.

What is it?
AI writing tool designed to generate marketing copy, such as blog posts, product descriptions, company bios, ad copy and social content. Works similarly to ChatGPT but is particularly good at customer service, using natural language processing (NLP) to understand customer intent and then generates an appropriate response.


  • Can learn your brand’s tone of voice to produce content that is on brand and sounds unique. 
  • User-friendly and intuitive interface makes it easy to pick up, customise workflow and automate work processes.

Jasper has over 70,000 paying subscribers and over 500,000 monthly website visits.


  • Customer reviews for Jasper have been positive, particularly with businesses wishing to automate customer service interactions.
  • Offers over 100 copy templates and content can be integrated with existing CRM tools. 


  • Unless you’re prepared to pay for plagiarism detection, you must do your own research and fact-check the AI-generated content.
  • If the content produced isn’t suitable for your needs you still need to pay for it, meaning you can burn through your paid-for word count quickly, particularly if you’re new to the tool.

[.gradient-color]10. Anyword[.gradient-color]

Anyword website screenshot

Price: Free Trial / $39 a month
New subscribers get a free seven-day trial with some limits. After this, you can subscribe to one of three plans: starter (from $39 per month), data-driven teams (from $79 per month), and business (from $249 per month).

What is it?
An AI-powered writing platform that uses NLP to help users generate text for a variety of uses, through a personalised dashboard. It’s accessed through the web, not an app.


  • Advanced algorithms enable it to generate high-quality content very quickly and efficiently.
  • Predictive analytics let you know what works best before going live, including a performance score for each copy variation to let you make smarter choices and get results faster. 
  • You can create different personas and write tailored copy for each one. 

According to the Anyword website, the tool has now reached 1 million users.


  • Has consistently high customer reviews and is praised for producing content in any style, tone or language you need.
  • Enables you to choose from different tones of voice, including ‘hard sell’ and offers custom templates.
  • Will create several options each time you direct it, so you can choose the best one for your needs.


  • Payment plans are higher than many on the market, but if you’re serious about high quality content at scale it could be worth the investment.

[.gradient-color]11. Grammarly[.gradient-color]

Grammarly website screenshot

Price: Free
The basic edition is free, and will also check for plagiarism on your work, although the plagiarism checker is more comprehensive when you upgrade to one of three plans: Premium, Business, and EDU (for education).

What is it?
A cloud-based writing assistant that helps users write better English, with grammar, spelling and editorial suggestions for more clarity and readability. It works on your desktop, browser, and through the app.


  • As its name suggests, if you want beautifully written content, Grammarly has the features to help. Real-time spelling and grammar checks are a major feature. 
  • Its tone detector will analyse your choices of words and phrasing and tell you how your writing will sound to a reader. This is useful if you’re not used to writing for different audiences.

According to the Grammarly website, 30 million people and 70,000 teams around the world use it to create and strengthen their written content.


  • Real-time grammar corrector is a big win, and its explanations for grammar are easy to understand, so in time your English usage will get better.
  • Simple and intuitive user interface.


  • Some users are put off by the persistent advertising to upgrade when using the free version.
  • Not always 100% accurate.

[.gradient-color]12. Scalenut[.gradient-color]

Scalenut website screenshot

Price: $39 a month
The only free function is a paragraph generator. All other functionality is paid for. There are four different payment plans, starting at $39 per month for individuals.

What is it?
An AI-powered SEO and content marketing platform and app which automates the content creation process. It offers keyword planning and optimisation and publishing. 


  • Cruise Mode is a feature that helps new Scalenut users to work more efficiently, while SEO Score helps enhance your content's search engine performance.
  • The Competitive Research tool allows users to assess their competitors, which is really handy to help your business differentiate its marketing approach.
  • There’s also a feature that helps you to create comprehensive content briefs.

Scalenut says it now has signed up over 100,000 users.


  • It excels at producing content for general topics and industries; however, it may struggle with extremely specialised or niche subjects.
  • SEO features are really useful if you want to boost your business’s online profile.


  • Fewer templates as many of the other AI content generators out there.
  • When it comes to AI content generation, Scalenut’s content quality is not always up to the mark.

Want to discuss how to implement AI in your marketing?

Design and images

Image and creative generation tools use AI to produce visual content. These can range from automatically generated images to enhancements of existing photographs.

They are valuable for marketers who need to create visual assets at scale, such as social media images, website graphics, and advertising materials, often with minimal human input.

Name Price Description
Midjourney $10 a month AI tool that turns creative ideas into reality using text prompts.
Clipdrop Free / £8 a month Tools for image generation and editing, includes AR features.
Bing Image Creator Free Microsoft's AI tool for generating images from text prompts.
DALL·E 2 Free / cost per pack Generates digital images from prompts, developed by OpenAI.
BlueWillow Free AI generator for logos, graphics, and scenes using text prompts.
Canva Free / £99 a year Online graphic design tool with AI-enhanced features.
Abyssale Free / Subscription Tiers Available Innovative banner automation platform using AI, streamlining ad creation with dynamic templates for varied formats and campaigns.
Stable Diffusion Free / Optional Donations Open-source AI model for image generation, excels in creating detailed artwork and transformations based on user-provided text prompts.

[.gradient-color]13. Midjourney[.gradient-color]

Midjourney website screenshot

Price: $10 a month
A basic plan starts a $10 per month, which allows you to work on three concurrent jobs, with 10 additional jobs waiting in queue.

What is it?
Conjure images straight from your imagination with Midjourney, which uses AI to turn your creative ideas into reality using text prompts.


  • Offers high-quality images with resolutions up to 1,024 x 1,024 pixels.
  • Users can fine tune their images themselves to give them the personal touch.
  • The Midjourney Discord server connects people from all over the world, giving them a space to ask questions and learn from each other.


Midjourney has over 16 million registered users on Discord alone.


  • Can generate high-quality and realistic images.
  • Operating through the Discord platform, Midjourney is easy to use, and no coding experience is necessary.
  • The tool is consistently being developed and upgraded to the latest AI capabilities.


  • No free trial, so you can’t test the service before paying.
  • Risk of copyright infringement because Midjourney was trained using millions of existing images on the internet without the consent of the original photographers and artists.
  • Like all AI tools, the output imagery is only as good as the prompts you give it.

[.gradient-color]14. Clipdrop[.gradient-color]

Clipdrop website screenshot

Price: Free / £8 a month
There’s a free version but the functionality is limited. For £8 per month, you can access all the features.

What is it?
A collection of tools for image generation and editing, powered by AI. This is a free web and mobile app, which uses advanced machine learning algorithms to process images quickly and accurately.


  • The Stable Diffusion XL text to image feature allows you to create unique images in the blink of an eye using text prompts or simple doodles.
  • Offers a variety of image editing tools such as cropping and removing image backgrounds to upscaling and relighting.
  • The AI photo editor software facilitates Augmented Reality (AR) by helping you to transfer realistic cut-outs of objects into your desktop.

No download information available.


  • Highly realistic images created from text and doodle prompts.
  • Can save hours of manual photo editing.
  • The mobile app means you can edit your images as soon as you’ve taken them.


  • May not work well for complex or low-quality images and may not preserve the original details and colours of an image.
  • Quality of AI-generated images can vary considerably. 
  • The free version only allows low-resolution exports and includes watermarks.

[.gradient-color]15. Bing Image Creator[.gradient-color]

Bing Image Creator

Price: Free
It’s free, but there’s a catch. If you want to create lots of images you’ll have to buy ‘boosts’, otherwise the image processing time will be slow. Boosts are like tokens, which you can earn through Microsoft’s loyalty programme, Microsoft Rewards. 

What is it?
Microsoft’s free AI tool that generates images based on text prompts. It is driven by a version of Open AI’s popular DALL-E. 


  • You can dictate the appearance of the image, from watercolour to oil painting, pointillism or realistic photograph. 
  • The tool can generate countless versions of an image until you find the one you like.

Launched in spring 2023, Microsoft reports 750 million images were generated in the tool’s first six months.


  • Available to anyone with a Microsoft account and free to use.
  • Generates sophisticated and highly realistic imagery. 
  • Users can create an unlimited number of images. 


  • Unavailable to those who don’t use the Microsoft Edge web browser.
  • The reliance on ‘boosts’ to enjoy faster processing times and outputs could become annoying after a time.

[.gradient-color]16. DALL·E 2[.gradient-color]

Dall-e 2 website screenshot

Price: Free / cost per pack
The pricing model is usage-based. New users receive 50 free credits upon sign-up, and an additional 15 credits a month after that. The higher resolution image you require, the more credits you will use. Those who need more credits can buy them in packs of 115 at a price of $15 per pack.

What is it?
One of the first AI image generation tools on the market, DALL-E 2 is a text-to-image model developed by OpenAI using deep learning methodologies to generate digital images from prompts.


  • Creates original, high-resolution images from text descriptions and can edit existing images with natural language captions.
  • The turnaround time for an image is between 30 seconds and 1 minute, depending on the complexity of your requirements. Each prompt will deliver four variations of an image.

According to Deloitte, DALL-E 2 currently has 1.5 million users generating over 2 million images per day.


  • High conceptual precision enables DALL-E 2 to create images that match text prompts accurately and creatively. 
  • Very versatile with ability to generate images in many different styles, and can produce multiple variations of the same image.
  • Users can save and categorise images in the DALLE-2 platform.


  • As DALLE-2 scans existing images on the internet to generate new images, there is every likelihood that your image could look similar to another existing image or generated image. This can create issues relating to intellectual property rights, so be wary if using DALLE-2 images for commercial purposes.
  • Output is entirely dependent on your image prompts, so you need to be really detailed in your image descriptions.
  • Currently, DALLE-2 can only accept prompts in the English language.

[.gradient-color]17. BlueWillow[.gradient-color]

BlueWillow website screenshot

Price: Free
BlueWillow is currently completely free to use.

What is it?
An image generator using AI tools to generate logos, graphics, and photorealistic scenes through the use of text prompts.


BlueWillow is an aggregator of multiple AI models. Made up of a variety of generative tools, including Stable Diffusion, it picks the best publicly available model to run based on the user’s prompt. 

According to BlueWillow owners LimeWire, the tool has been used by over 2.3 million people to create around 500 million images.


  • Free to use and a completely user-friendly and intuitive platform.
  • As well as photorealistic images, it can be used to create logos, comic book characters, graphic concepts and more.


  • The image quality is not as good as other AI image generators like Midjourney.

[.gradient-color]18. Canva[.gradient-color]

Canva website screenshot

Price: Free / £99 a year
Canva has different pricing models depending on what you need. There’s a free basic model with usage limits. Canva Pro starts at £99.99 for one year and includes social media scheduling and 24/7 customer support. 

What is it?
A free to use online graphic design tool for users to create assets including, social media posts, posters, leaflets and more. Canva integrates AI to offer smart design suggestions, auto-adjust layouts for different formats, and generate text, simplifying the creation of professional-looking design assets.


  • Canva is designed for people who are not graphic designers. It’s drag and drop interface makes customising thousands of templates easy.
  • Over 50,000 templates to choose from. 

Used by 150 million people each month.


  • Huge variety of designs and templates to choose from, most of which are customisable to suit your needs. 
  • Ideal for people with limited design experience with a useful suite of video tutorials. 
  • The free version is perfect for individual users with one-off design requirements.
  • The Canva mobile app is excellent with an interface similar to the desktop version. Useful for creating quick and slick videos for social media.


  • Can be glitchy – recommended image sizes not always up to date and designs can sometimes look different once downloaded.
  • The range of apps and integrations is fairly limited.
  • There’s no phone support if you encounter a problem.

[.gradient-color]19. Abyssale[.gradient-color]

Abyssale website screenshot

Price: 7-Day Free Trial / $39 a month
After a 7-day free trial, there are four plans to choose from, with options and features scaling up. Plans start from $39 a month, with special discounts for schools and not-for-profit organisations.

What is it?
An AI driven marketing tool for streamlining and automating visual content creation.


  • Designed for bulk creation, you can create multi-format design campaigns through synchronised layers and intelligent auto-resizing. 
  • Uses a similar UI to Photoshop and Figma so designers can pick up the functionality quickly.
  • Teams can collaborate on campaigns from within the tool. Stakeholders can also provide their feedback directly through the platform.

Usage data unavailable but the tool has been used to generate over 3 million images to date.


  • A main pro is the vast collection of templates that can be easily personalised and automated into multiple formats. 
  • Supports JPG / PNG / GIF / MP4 / HTML5.
  • Turn any template into an online form where users can customise text, images and more to generate their own exports. Designers can define which areas are editable.


  • There’s no free usage plan.
  • As a relatively new tool, there’s a limited amount of customer feedback on the platform’s performance.

[.gradient-color]20. Stable Diffusion [.gradient-color]

Stable Diffusion website screenshot

Price: Free / $29 for 100 credits
Stable Diffusion offers both free and paid versions of its software. The free version can be accessed through a web browser and does not require any licensing fees or subscriptions.

What is it?
An AI image generator capable of creating photorealistic images from detailed text prompts.


  • Images created through Stable Diffusion Online are fully open source.
  • The Stable Diffusion XL model is a latent text-to-image diffusion model capable of generating photo-realistic images given any text input. Compared to previous versions of Stable Diffusion, SDXL leverages a three times larger UNet backbone.

According to Emad Mostaque, CEO of Stability AI, Stable Diffusion has more than 10 million users across all channels.


  • Can create high-resolution images in seconds and can be used to enhance specific features in an image, such as colours, textures and more.
  • It can be used for both static and dynamic images, making it a versatile tool.
  • It can save time, effort and money when compared to manual editing.


  • Quality of results can be variable depending on the input data and network parameters used.
  • Stable Diffusion is trained from copyrighted images without the owners’ consent, so any images generated may bear a likeness to copyrighted materials and could result in legal issues if used for commercial purposes.

Want to discuss how to implement AI in your marketing?

Video and podcasts 

AI tools for video and podcasts can automate aspects of production, transcription, and even content creation.

They can generate video content from text, create realistic voiceovers, and provide valuable insights into the performance of video and audio content in marketing campaigns.

Name Price Description
Instant Video Creator $24 a month Transforms blog articles into videos with various voiceovers.
Fliki Free / $28 a month Text-to-speech software for audio/video voiceovers, summarizes content, finds visuals.
Descript Free / $12 a month Video and podcast editor with multitrack production and overdub feature.
HeyGen Free / $29 a month Video creation with language translation, lip-syncing, and voice cloning.
Runway Free / $12 a month Video editing software with over 30 ‘magic tools’ and real-time interactivity.
Synthesia $30 a month AI-generated videos from text with customizable avatars in over 120 languages.
Pictory Free Trial / $19 a month Converts long-form content into social media videos, script-to-video conversion.
Podcastle Free / $15 a month AI podcast creation tool with audio editing, recording, and converting text to podcasts.
Design Beast $49 one-time fee Comprehensive design suite with AI-powered tools for logos, animations, and visual content creation.

[.gradient-color]21. Instant video creator[.gradient-color]

Instant video creator website screenshot

Price: $24 a month
Basic subscription is $24 a month for five credits – you can use one credit per video. Options in-app to upgrade to different pricing plans which give you access to more video credits. 

What is it?
Generate a video from an existing blog article in seconds using this AI video generator tool available from Semrush. All you need to do is enter the article URL and click generate and it will create a video for you. 


  • Really user friendly with different video template options.
  • Choose from several realistic and professional AI voiceovers to read your text aloud.

No download information currently available.


  • Create branded videos in seconds from your own blog content.
  • Pages with videos embedded are proven to boot SEO and have longer dwell times.
  • Videos can be translated into over 20 different languages.
  • Instantly share your videos on social media.


  • When making a video based on a blog it will only pull language automatically if it’s written in English. 
  • No free plan available.

[.gradient-color]22. Fliki[.gradient-color]

Fliki website screenshot

Price: Free / $28 a month
Five minutes of free credits a month for one-off projects, but you will see watermarks on your videos. Or you can pay $28 a month for a standard plan which gives you access to more voices, no watermark, and videos up to 15 minutes long. There’s also a business plan for $88 a month. 

What is it?
An AI text-to-speech cloud-based software, with different realistic sounding voices to choose from to create and generate audio from text for videos. Can be used for educational videos, product demos and social media content.


  • Create lifelike audio and video voice overs in minutes with advanced AI tech for natural-sounding voices.
  • Transform blog articles into videos. Fliki will summarise your content and find visuals to go with it.
  • Over 2,000 realistic text-to-speech voices available in over 75 languages.

No download information currently available.


  • Search engines love varied content, and having both text and video can improve your visibility. 
  • Customisable voice settings for tone, speed and emphasis. 
  • A simply user-friendly interface with multiple audio formats available.


  • Limited background music and video animation options.
  • Limited video editing features compared to other AI video creation platforms.

[.gradient-color]23. Descript[.gradient-color]

Descript website screenshot

Price: Free / $12 a month
There’s a free plan which allows you to make one video a month and gives you 1 hour transcription a month. Creator plans are $12 dollars per month, or Pro plans start from $24 (with an option to customise your pricing if you want to create at scale).

What is it?
An all-in-one AI video and podcast editor. Users can transcribe their audio and video files into text and then edit the text to modify podcast and video clips. 


  • Powerful AI multitrack production engine and overdub function, which lets you insert words to your transcript which are then added to your recording. This means there’s no need to re-record when you mispronounce a name or stumble through a voiceover. 

No download data currently available but customer reviews are generally positive.


  • Huge selection of presentation and video templates available.
  • Can transform low quality recordings to studio sound with machine learning.


  • There have been some issues with the accuracy of automated transcription. 
  • Limited animation and visual effects compared to dedicated video editing software like Adobe premiere.

[.gradient-color]24. HeyGen[.gradient-color]

HeyGen website screenshot

Price: Free / $29 a month
There’s a free plan which allows you to create up to three 1 minute videos per month. Pricing then starts from $29 a month for more credits and videos up to 5 minutes in duration.

What is it?
An all-in-one AI video generation platform that enables businesses to create videos with generative AI, using translations from CHATGPT-4, lip-syncing from wav2lip-2, and voice cloning features. 

Features (any standout features): 

  • Create ideation, storyboarding, text-to-speech avatars, templates, and editing. 
  • Language translator is capable of converting a user’s recorded videos into different languages, while also modifying the user’s mouth to make it look as if they are speaking the other language naturally and fluently.  

No download information available but Trustpilot reviews are favourable.


  • Supports over 40 languages and there are over 300 accents to choose from. 
  • Reduces the need to hire voiceover artists, saving sound production costs.


  • Some users report the custom audio as sounding a little robotic. 
  • You can burn through credits and videos even if they are poor quality.

[.gradient-color]25. Runway[.gradient-color]

Runway website screenshot

Price: Free / $12 a month
There’s a limited free plan and then pricing starts at $12 per month for creators. 

What is it?
An applied AI research company. Its software allows users to transform or tweak existing videos or create new ones using text prompts or images. It has also launched a mobile app. 


  • Runway has over 30 ‘magic tools’ such as video editing, green screen removal and custom Lookup Tables (LUTS). 
  • Another standout feature is its emphasis on interactivity between the user and the AI they are using – users can manipulate parameters in real time, observe instant results, and actively shape the output of AI models. 

The software has been used by over 10 million people.


  • The 30+ AI magic tools are a big asset for creators, allowing them to generate and edit content with text images or video clips.
  • Professional video editing software is capable of handling advanced processing tasks.
  • Has a research division that develops multimodal AI systems to create new creative tools.


  • Text-to-image software outclassed by competitors. 
  • Can be expensive once you use up your monthly credits, especially if you use its tools frequently.

[.gradient-color]26. Synthesia[.gradient-color]

Synthesia website screenshot

Price: $30 a month
For personal users, the cost is $30 per month for 10 minutes of video. This can be scaled up to $500 per month for businesses.

What is it?
Creates AI generated videos from text. Includes more than 60 video templates and you can choose from over 140 AI avatars who can speak your text in more than 120 languages and accents. 


  • Create your own custom AI avatar or digital twin, with its own micro gestures, such as head nods or raised eyebrows. 
  • Create professional training videos without cameras, actors or microphones.
  • Improve customer experience by transforming customer FAQs and guides into short explainer videos.

According to the Synthesia website, the platform has 500,000 customers.


  • Great range of voices and avatars to choose from, covering all ethnic groups.
  • No expensive video production costs required.
  • Localise your content using natural language processing in over 120 languages.


  • No free trial available so you need to pay before you can use it.
  • More expensive than other video creation tools. 
  • No option to integrate live action footage into your Synthesia-generated videos.

[.gradient-color]27. Pictory[.gradient-color]

Pictory website screenshot

Price: Free Trial / $19 a month
Free trial which enables you to create three video projects. Pricing plans then start from $19 a month.

What is it?
An AI tool designed to convert long-form content into engaging videos for social media. 


  • Converts video scripts into live videos. You can either write your own script or paste one directly into the editor.
  • Software also enables you to convert existing blog content to video.
  • Can extract ‘golden nuggets’ of content hidden deep within Zoom, Teams, and webinar recordings and then converts them to snappy clips to share across social media.

No download data available but consistently high customer rating.


  • Offers multiple aspect ratios which is great for different platforms.
  • Gives you access to millions of video and image assets which you can use in your videos.
  • Easy to use and videos have crystal clear narration.
  • Plans available for solo users to large teams.


  • AI voiceover can sound a little robotic and currently only supports English.
  • More expensive than some other video platforms.
  • You can’t use different audio tracks in a single video.

[.gradient-color]28. Design Beast[.gradient-color]

Design Beast website screenshot

Price: $69 one-off licence
You need to pay for a one-off commercial license, which is $69 in total. You can unlock or upgrade your package to access enhanced features.

What is it?
Design Beast is a multi-purpose design solution. It rolls six apps into one to create a design, graphics and animation suite which businesses can use to create marketing content.


  • Huge library of over 7,000 customisable design templates to help you create on and offline designs for everything from banners and t-shirts to websites and social platforms.
  • Live motion photo app, where you can transform photos into dynamic moving visuals.
  • AI powered logo creator lets you bulk create 50 logo variations for any brand within seconds.

No download stats available but 18 reviews on Trustpilot with an average score of 4.6/5.


  • No monthly subscription fees, just a one-off payment.
  • Saves time and money outsourcing design services.
  • Attractive and conversion driven templates.
  • Creates designs in any given language.


  • No free trial available.
  • Limited number of credits to use on each of the six apps per month. 
  • Lack of expert reviews and customer feedback online so it’s difficult to gauge how good Design Beast really is..

[.gradient-color]29. Podcastle[.gradient-color]

Podcastle website screenshot

Price: Free / $23.99 a month
The Basic package is free and offers up to 3 hours of video recording and unlimited audio recording and editing. The Pro package is most popular at $23.99 per month. This gives you 20 hours of video recording, the Revoice clone feature, priority customer support and more.  

What is it?
An AI-powered content creation platform that allows users to convert text into podcasts and record, edit, transcribe, and export their content with the power of AI. 


  • Remote recording features allows podcasters to invite guests and co-hosts to join in from anywhere in the world. 
  • The Magic Dust feature helps clean up audio recordings, and the Silence Removal feature automatically detects and removes periods of silence. 
  • The Revoice feature enables you to create an AI clone of your own voice.

Download data unavailable and customer reviews are mixed.


  • Web-based platform means it can be accessed from anywhere.
  • Seamless exporting to popular podcast hosting services.


  • As the platform is web-based, it requires a stable and fast internet connection, and if yours crashes, your work can be lost.  
  • Limited editing tools and features. 

Want to discuss how to implement AI in your marketing?

Performance marketing

Performance marketing is a data-driven approach where advertisers pay for tangible results like clicks, sales, or leads, ensuring accountability in their ad spend.

It leverages AI to optimise campaigns and target audiences effectively, focusing on measurable ROI in digital advertising.

Name Price Description $5,000 per month Advertising platform for budget management, audit checks, and real-time ad performance.
Surfer $29 - $2,378 (per article to 100 articles) Cloud-based AI tool for SEO content planning, writing, and optimisation.
AdCreative.Ai $29 - $399 per month AI tool for quick social media ad generation with scalable ad creation features.
Sales Ape $500 per month AI sales assistant offering conversational chatbot capabilities and real-time customer interaction analysis.
SEMrush Starts at $125 per month All-in-one marketing tool for SEO, content marketing, social media management, and competitor analysis.


Adinvestor website screenshot

Two pricing plans available, depending on whether you spend more or less than $5,000 per month on ads.

What is it?
An advertising platform launched by Push to help businesses take control of their advertising and advise them on where to invest, spend, monitor budgets, complete audit checks and see real-time performances. Aimed specifically at smaller businesses to empower them to advertise without paying for agency fees and put pay per click management in their hands.


  • Ability to manage budgets for all social media platforms in one place.
  • View competitor insights and analysis in real time.
  • Users have a team of account managers who oversee the management of paid ads.

No information available.


  • One dashboard which includes click fraud tools, metrics and budget controls all in one. 
  • Can save small businesses time and money on marketing and advertising.

[.gradient-color]31. Surfer[.gradient-color]

Surfer website screenshot

Price: $29 per articel
Pricing starts at $29 per article, rising to $2,378 for 100 articles.

What is it?
A cloud-based AI optimisation tool that helps you to plan, write and optimise SEO content. It helps you to boost your visibility in search results and drive organic traffic to your website.


  • To create a new piece of content, simply select your keyword, choose your content template and tone of voice, and Surfer will generate your article for you.
  • The SERP analyser makes it easy to analyse search engine results pages (SERPs) for targeted keywords.
  • The SEO Audit add-on gives you step-by-step instructions on how to optimise your content and rank higher on search engines.


  • Offers an all in one on-page SEO solution, AI content tool and multiple language support.  
  • Useful SERP analyser and comprehensive keyword research tool.
  • Simple user interface that’s easy to get started on.


  • No free version available. 
  • Can be expensive for bigger websites that require more content.
  • Some of its contents suggestions can be way off the mark and require extensive human editing.

[.gradient-color]32. AdCreative.Ai[.gradient-color] website screenshot

Price: $29 to $399 a month
Has six pricing tiers, ranging from $29 to $399 a month, dependent on need and scale. Free trial available. 

What is it?
An AI tool that generates social media ads in seconds using algorithms. Users can download or publish the creatives directly to their social media platforms from the tool.


  • Generate conversion-focused texts and headlines for your ads in minutes.
  • The Complete Ad Package uses AI to create an advertising strategy and then delivers creative for it.
  • Easily scalable, generating up to 10,000 ads over a period of one month. 
  • Built for collaboration; you can have up to 25 collaborators working together.  


  • Saves companies time and money on traditional advertising.
  • No coding skills required.
  • Creates professional-looking and high quality creatives.


  • Can be expensive for small business owners
  • No social media profile integration.
  • Some of the generated creatives can be low quality and don’t always fit the brief.

[.gradient-color]33. Sales Ape[.gradient-color]

Sales Ape website screenshot

Price: $500 a month
Offers custom pricing based on the specific needs of each customer. However, they do offer a pricing plan for small businesses that starts at $500 per month.

What is it?
An AI assistant for sales teams. Allows you to train your own sales rep that sounds and acts just like your team members.


  • A conversational online chatbot that is trained to handle customer enquiries and drive sales for your business.
  • Uses natural language processing (NLP) to process and understand human language in real-time.

No information available.


  • Saves businesses money and reduces the need for large sales teams.
  • Available 24/7 so can respond to customers at any time, day or night.
  • Builds up a data bank of interactions, so you can analyse what questions customers are asking and improve their overall customer experience.


  • As there’s very little information available online about Sales Ape then it’s difficult to gauge how legitimate or successful it is.

[.gradient-color]34. SEMrush[.gradient-color]

SEMrush website screenshot

Price: $125 a month
Pricing starts at $129.95 per month for small teams working on up to five projects. Costs are scaled up depending on the number of users, projects and features required.

What is it:

An all-in-one AI-powered marketing tool, which can help with keyword research, SEO, competitor analysis, content marketing, social media management and more.


  • Advanced SEO tool allows you to identify patterns in your business niche and gain an insight into how your competitors are performing.
  • Adjusts technical elements on your website to improve SEO and search rankings.

A market leader in SEO software.


  • A user-friendly interface that’s easy to get to grips with and lots of useful functionality.
  • Offers add-ons such as heat maps to view how users interact with your website, a lead finder and online reputation management.
  • Many leading brands use SEMrush, including, Quora, HP, and eBay.


  • Free plans are limited, and the paid-for plans can be expensive if you are running a small business.

Want to discuss how to implement AI in your marketing?


Productivity tools using AI encompass a broad range of applications that help improve efficiency in various marketing tasks. These can include email automation, scheduling, data analysis, and project management.

They are designed to streamline workflows, reduce repetitive tasks, and allow marketing teams to focus on strategy and creative work.

Name Price Description
Circleback Free Trial / $25 a month An automated meeting notes tool for online meetings with transcription and follow-up actions.
Claude Free / $20 per month Next-generation AI assistant for various tasks, featuring Constitutional AI and data retention.
SaneBox Starting from $7 a month Email management software filtering unimportant emails, compatible with all email providers.
Mailbutler Starting at $4.95 a month AI-powered email extension for task automation, scheduling, and creating personalized templates.
Fireflies Free / $10 a month AI-powered assistant for transcribing, summarizing, and analyzing voice conversations.
Futurepedia Free A hub for AI enthusiasts with a directory of tools and free resources.

[.gradient-color]35. Circleback[.gradient-color]

Circleback website screenshot

Price: Free Trial / $25 a month
$25 a month for individuals and $30 a month for teams. 14-day free trial available. 

What is it?
An automated meeting notes tool designed to record, summarise and generate follow-up actions and emails from online meetings.


  • Transcription capabilities for unlimited meetings. Within minutes of the meeting ending, you have a complete transcript and a list of actions. 
  • All meeting data is encrypted in transit and stored securely. Only you have access to the meeting data and can delete it at any time.
  • Works with Google Meet, Microsoft Teams, Zoom, WebEx and Blue Jeans.

No download stats available.


  • It automatically detects the languages spoken in meetings and can translate up to 100 languages. 
  • Works with Google Meet, Teams, Zoom, WebEx, Google and Outlook Calendars. 
  • Saves time and effort by automating many time-consuming tasks, such as sending follow up emails and taking notes.


  • It may not capture everything accurately or in the way that you want.
  • Can be expensive for large teams.
  • Although data is encrypted, it might come with privacy concerns for some team members.

[.gradient-color]36. Claude[.gradient-color]

Claude website screenshot

Price: Free / $20 per month
Two basic pricing models for Claude Instant and Claude 2. For Claude Instant prompts it’s $1.63/million tokens and for task completion its $5.51/million tokens. Claude 2 prompts are $11.02/million tokens and for completion it’s $32.68/million tokens.

What is it?
Bills itself as a next-generation AI assistant for your tasks, no matter what scale. It’s currently in open beta stage (testing) and use of the platform may be limited for unpaid users. It’s being launched by Anthropic, an AI safety and research company based in the US. 


  • Can handle complex multi-step instructions over large amounts of data, with 100,000 token windows. (In AI, tokens are the rough equivalent to pieces of words, so what this means is that the AI in Claude is being built to understand over 100,000 instructions.) 
  • With Constitutional AI built in, Claude is designed to reduce brand risk. Best in class data retention, and no training on your data.
  • There will be two versions of Claude: Claude Instant and Claude 2. Claude Instant is the fast, low cost model which can handle a range of tasks, while Claude 2 is the most powerful and can deal with sophisticated dialogue and creative content generation.

Too early to say as AI is still being tested.


  • Has the potential to be a gamechanger in the office space as a best-in-class personal assistant.
  • Easy to converse with, clearly explains its thinking and has a long memory.
  • In testing, when compared to college students applying to graduate school, Claude 2 scores above the 90th percentile on the GRE reading and writing exams, and similarly to the median applicant on quantitative reasoning.  


  • Too early to say but Anthropic are being very careful with their testing to ensure Claude 2 is completely safe and doesn’t respond dangerously to harmful prompts.

[.gradient-color]37. SaneBox[.gradient-color]

SaneBox website screenshot

Price: Starting from $7 a month
Three pricing plans available, starting at $7 per month for one email account. Most popular is the mid-price offer, ‘Lunch’ which is $12 a month for two email accounts and six features.

What is it?
An email management software or ‘inbox assistant’. Its primary function is to filter emails that it deems unimportant into a folder for later processing, leaving you free to deal with the most urgent emails of the day. 


  • It has compatibility with all email providers, whether that’s Gmail, Outlook, Apple Mail, or any other. 
  • You can train the software to understand your email preferences, so the experience is personalised to your needs. For example, it will filter inbox distractions, create a folder for newsletters and file emails where you are CC’d.
  • A complete inbox declutter – Sanebox’s Email Deep Clean – is included as part of the service. 

Claims to be one of the most popular email management apps on the market.


  • 14-day free trial available and if you don’t like the software, you can cancel it. SaneBox will put everything back into your original email organisation exactly how you found it, but with the option to keep the inbox clean up and folders. 
  • Handy if you’re running out of storage space as Sanebox will remove old emails and clutter.
  • Boosts productivity as you leave the AI to do your email admin for you, leaving you to focus on the important tasks in hand.


  • Some users have criticised the lack of support from SaneBox for tech issues. 
  • Not much differentiation from folders you get from email providers like Gmail and Outlook in terms of filters.
  • There are cheaper alternatives available with better customer service, such as Mailbutler.

[.gradient-color]38. Mailbutler[.gradient-color]

Mailbutler website screenshot

Price: Starting at $4.95 a month
Subscriptions start at $4.95 per user per month, rising to £32.95 per user per month for the Business package, which includes priority user customer support and many other features.

What is it?
Similar to SaneBox, this is an AI-powered email extension which helps you to keep track of your emails and carries out automated tasks to save you time and effort in your inbox.


  • Make professional and personalised email templates in Outlook, Gmail and Apple Mail for any situation, including invoices, quotes, follow-up emails and more.
  • Automate your tasks so that when you receive a reply from a contact, your task is automatically marked as completed, gets deleted or reminders are removed.
  • Schedule emails to be automatically sent at a later date. Ideal if you like to work late at night or communicate with contacts in different time zones.


  • 14-day free trial available.
  • Easy to set up and get started and integrates seamlessly with Outlook, Gmail or Apple Mail.
  • A smart assistant can generate emails and improve your grammar and spelling.
  • There’s a handy snooze feature which hides emails from your inbox to visit later.


  • Mailbutler can be glitchy at times and can sometimes crash mid task.
  • You may find the interface in your inbox intrusive and takes up too much screen space.
  • With so many different features, you’ll need to take some time to familiarise yourself with how it works before you get a handle on it.

[.gradient-color]39. Fireflies[.gradient-color]

Fireflies website screenshot

Price: Free / $10 a month
There’s a free plan for individuals but it has limited features. Paid subscriptions start from $10 per month for a Pro plan, which offers unlimited transcription credits and 8,000 minutes of storage.

What is it?
An AI-powered meeting assistant which transcribes, summarises, searches and analyses voice conversations.


  • Fireflies claims to go beyond transcribing and analyses conversations with cutting-edge AI algorithms. 
  • Integrates with apps like Google Meet, Teams, Zoom, Ringcentral and Aircall.
  • Log calls, meeting notes and transcription notes into your CRM.

Average of 2.1 on Trustpilot across 9 reviews, 1k downloads on Google play


  • Handy to summarise meetings and have automatic action points flagged. 
  • Supports multiple languages. 
  • Assigns and manages tasks within the platform.
  • Integrates with popular business tools, such as Slack and Teams.


  • Some privacy concerns have been raised as all meetings are stored on servers.
  • Relatively high pricing compared to other transcription services.
  • Fairly limited in terms of functionality when compared to more advanced AI assistants. 

[.gradient-color]40. Futurepedia[.gradient-color]

Futurepedia website screenshot

Price: Free
It’s a free directory and offers a number of free tools to use

What is it?
And finally, not necessarily a tool but a hub (if you’re an AI geek like us) to keep on top of every type of new AI tool available that’s constantly updated. A directory that offers a list of over 5,500 AI tools across 60 categories, from copywriting to image generation and more. 


  • Updated daily to make sure users have access to the latest AI tools and resources. 

According to Similarweb data, the website has had just under 2 million visits.


  • Gives you the latest AI tools at your fingertips and insight into emerging AI trends.
  • Helps users determine the most appropriate AI tools for their individual needs and budget by providing in-depth descriptions and reviews for each tool listed.


  • Doesn’t offer a native app for desktop or mobile devices but you can download an extension for Chrome, Firefox, Microsoft Edge, Opera.

As we navigate the evolving landscape of digital marketing, the integration of AI tools is becoming less of a luxury and more of a necessity. From enhancing customer engagement with AI chat engines to crafting precise copywriting, generating dynamic visual content, streamlining video and podcast production, and boosting overall productivity, AI is the ace up the sleeve for marketers aiming to stay ahead of the curve.

Embrace these AI tools to not only elevate your marketing strategies but also to harness the full potential of what AI can offer. In the end, it's about working smarter, not harder, and letting AI do the heavy lifting to propel your marketing efforts into a new era of innovation and success.

Struggling to harness the power of AI for your business? Our team of experts can help you select and implement the best AI tools tailored to your marketing needs.

Contact us today and we’ll show you how to make AI work for your business.

*Disclaimer: Please note, all information in this blog post is subject to change as the AI market is changing so rapidly.

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