If you haven’t already heard the news, video streaming service, Netflix, has chosen Microsoft as their ad partner for their new ‘Lower-Priced Service With Ads’. Microsoft (Often still referred to as Bing in the advertising world) beat off competition from Google and Comcast to seal the deal last week.

The new service will not impact anyone currently subscribed to Netflix (so no, you won’t suddenly start seeing ads!) and a user will need to manually amend their subscription to move to this package.

So what does it mean for advertisers?

Unfortunately there are no further details on how the advertising or the new Netflix service will work or be priced. However it’s exciting news for Microsoft and advertisers looking to expand their repertoire with the platform from search and MSAN (Microsoft Audience Network).

We’d expect, similar to Youtube, video only ad formats but length, frequency and bidding models are all open to guessing at this point in time.

As soon as we know more we’ll share!

But in the meantime, if you aren’t already advertising on Microsoft, then read our blog to find out 8 reasons why you need be using Microsoft Advertising to grow your business!

 

Need help setting up or optimising your Microsoft account?

Enter your details below to book a free call to get some free advice/help. We may also be able to provide ad vouchers and get you exclusive access to Microsoft BETAs & reports thanks to our Elite Microsoft Status.


+ See similar articles

Whats the latest news?

Discover our recent activity

Speak to our experts about how to grow
your business

Our digital marketing experts and partnerships with the big hitters will help generate the sales to supercharge your business growth.

  • No Long Contracts
  • Experience Across 10+ Marketing Platforms
  • Experience scaling 1000s of businesses

Grow your business