9 Best Digital Marketing Tips to kick start your campaigns in 2022

Sam Antolik, 
Visual Designer, 

Although we can’t predict the future, one thing is for sure, the digital marketing landscape will be different in 2022!

As marketers, we need to be on the front foot and although we don’t have a crystal ball, we can use our experience and expertise to get the most from our digital marketing campaigns in 2022!

With this in mind, we challenged the experts from our Social, Search and eCommerce teams to share one tip for each platform to help win 2022!

Here’s are what our specialists had to say:

Facebook

FOCUS ON THE FUNNEL
“Focus on the Funnel with Facebook. With many different ad placements and audiences, opportunities ensure to target the complete customer journey with different messaging and creatives. ”
Natalia, Social Account Strategist

Instagram

STORY, BRANDED CONTENT & INSTAGRAM SHOP
“Instagram Story is powerful. Customise your creative asset for this placement. Leverage influencers’ or user-generated content with branded content ads. Social Commerce is the future, so set up your Instagram Shop if you haven’t already.”
Suzanne, Paid Social Account Manager

LinkedIn

AUDIENCE, RELEVANCE & QUALITY
“People visit LinkedIn with a professional mindset, therefore knowing your audience and serving them relevant and high-quality content that will ensure success. ”
Zaanri, Biddable Media Account Manager

Amazon

SHOW OFF YOUR PRODUCTS
“Use multiple targeting approaches to showcase your products in search results and against other listings.”
Grace, eCommerce Account Manager

Pinterest

INSPIRE
“Pinners are planners, so target and inspire customers through products ads on Pinterest. 97% of top search on Pinterest is unbranded so go after longer search queries – i.e. gifts for men under £50”
Natalia, Social Account Strategist

Snapchat

SOCIALISE WITH SHOPPERS ON SNAPCHAT
“Snapchatters 1.6x than the average shopper across all Q4 moments. Run product demos and UGC content linked to products on Snapchat. Ensure content is snappy (pun intended)”
Natalia, Social Account Strategist

TikTok

CREATIVE, TRENDS & COMMUNITY
“Create videos that fit for TikTok, not your usual branded polished content. Try popular editing techniques and learn from the trends, to begin with. Engage with your followers, relevant content creators and build your community.”

Suzanne, Paid Social Account Manager

YouTube

MAKE AN IMPACT EARLY
“80% of your viewers will skip, so make your first 6 seconds impactful: Brand, USP, CTA.”

Pete, Digital Innovation Account Strategist

Google Shopping

FEED QUALITY IS CRUCIAL
“It’s important to make sure titles have between 100-150 characters. With more and more advertising using Google smart shopping, the easiest way to get ahead of the competition is to include as much relevant keyword information in your product titles as possible. Titles are the most important factor in matching your products to user search terms.”
Neil, eCommerce Account Strategist

 

We hope you find these insights useful!
Keep an eye out on our blog for more tips and tricks on your favourite platforms!