1. Expertise and Experience:
- Diverse Skillset: A great agency should have an understanding of all areas of digital marketing, including SEO, PPC, content marketing, social media, email marketing, web design, and be able to understand how this translates to your business and internal departments.
- Industry Knowledge: Does your agency have experience in your specific industry or a similar one? At Push, we pride ourselves on working with global clients from all businesses and sizes.
2. Proven Track Record:
- Case Studies: We have numerous case studies or client testimonials that demonstrate our ability to deliver results.
- Awards or Recognition: We have more Google and Microsoft awards than any other partner.
3. Strategic Thinking:
- Goal Alignment: We take the time to understand your business objectives and develop a strategic plan that aligns with you.
- Data-Driven Approach: We use data and analytics to measure performance and make informed decisions. At Push, we use our own custom built technology, DIAL, to provide innovation and technology to our clients.
4. Effective Communication & Efficiency:
- Transparency: The agency should be transparent about their processes, timelines, and results. We are proud to say that we are a 100% transparent agency with no hidden figures or fees.
- Regular Updates: Do you receive regular updates on your campaigns and do you know what the strategic plan is?
5. Client Focus:
- Partnership: We like to be seen as an extension to your marketing team and not an agency, the closer we can work together, the better the results!
- Customisation: We don’t believe in a one size fits all strategy. Every client is unique, therefore every digital marketing strategy should be tailored appropriately.
6. Adaptability & Innovation:
- Industry Trends: We work fast! If you’ve been involved in digital marketing for a while, you’ll understand that things change quickly, so it’s important that your agency is on top of this.
- Flexibility: Things can change. We’re an agile agency that thrive under the pressures of an ever changing environment and landscape.
7. Measurable Results:
- Key Performance Indicators (KPIs): Not only do we define and track KPIS, we take responsibility and accountability for the final figures.
- ROI: We demonstrate the return on investment from our campaigns and activity.
By carefully evaluating these factors, you can choose a digital marketing agency that will help you achieve your business goals and drive growth. If you’d like to learn more about how we can help your business grow, please get in touch today!
