Katerina

Digital Marketing Analyst

With an MSc in Strategic Marketing from Imperial College Business School, and a diverse professional background - from trade marketing to luxury PR and affiliates - Katerina brings a unique view to marketing.

Known to be emotionally invested in the success of the brands she works with, her mantra in life and work is “never touch anything with half of your heart”.

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Threads: The Game-Changing Social Media App Disrupting the Twitter Landscape

Threads: The Game-Changing Social Media App Disrupting the Twitter Landscape

By Nemash / July 6, 2023
In a world where new platforms seem to emerge daily, social media is no exception. Meta, the tech giant behind...
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Mastering SEO: Zapier’s Secret to 2.5 Million Monthly Unique Visitors

Mastering SEO: Zapier’s Secret to 2.5 Million Monthly Unique Visitors

By Nemash / May 13, 2023
In the world of marketing, reaching your target audience and getting a return on investment from advertising can be both...
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Microsoft Clarity: A Free and Powerful Tool for Webmasters

Microsoft Clarity: A Free and Powerful Tool for Webmasters

By Nemash / April 27, 2023
If you are a webmaster, you know how important it is to understand how your users interact with your website....
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April 23rd: Unprecedented Facebook Glitch Shakes the Social Media World

April 23rd: Unprecedented Facebook Glitch Shakes the Social Media World

By Brent Titus / April 25, 2023
In an unexpected turn of events on April 23rd, a massive ad delivery glitch hit Meta's advertising platforms, causing widespread...
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Similar Audiences Will NOT Be Generated For ANY 1st Party Segments

Similar Audiences Will NOT Be Generated For ANY 1st Party Segments

By Anisha Patel / April 18, 2023
The countdown is on to Google’s latest changes to audience targeting. The first taking place in May 2023 and the...
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Revolutionising Search with Microsoft’s AI-Powered Bing Search Engine

Revolutionising Search with Microsoft’s AI-Powered Bing Search Engine

By Grant / February 16, 2023
 Microsoft has just launched a new, AI-powered Bing search engine and Edge browser, available in preview now at Bing.com,...
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Streamline Campaigns with Meta Preset Campaigns: Save Time and Maximise Impact

Streamline Campaigns with Meta Preset Campaigns: Save Time and Maximise Impact

By Zandelee Smit / February 2, 2023
Advertising can be both time-consuming and complex, but it doesn't have to be. With the right tools and strategies, you...
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So What’s The Big Deal With GA4? (Google Analytics 4)

So What’s The Big Deal With GA4? (Google Analytics 4)

By Brent Titus / January 31, 2023
Google Analytics is a powerful tool that helps businesses track and analyse website traffic, user behaviour, and other key metrics....
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META’s Instant Articles will come to an end, starting in Mid April 2023

META’s Instant Articles will come to an end, starting in Mid April 2023

By Zandelee Smit / January 30, 2023
Due to the popularity of TikTok, Facebook is moving away from news material and toward video placements. It appears that...
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ChatGPT: The Revolutionary New Technology Taking the Digital World by Storm!

ChatGPT: The Revolutionary New Technology Taking the Digital World by Storm!

By Anisha Patel / January 24, 2023
Chat GPT is the newest buzzword in the digital world. It took just 5 days to to get 1 million...
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