Like a lot of businesses when the Pandemic hit in March 2020, the client was left with no option but to shut their business for four months.
As the account manager, I wanted to do more to help and discussed with the client about setting very ambitious targets to aid recovery.
Despite extra work, I really just wanted to see the guys succeed and was very happy when we reached and exceeded the new targets! The client has just had their busiest ever February!
Our client is one of the UK’s largest glass and glazing companies with over 30 years of experience in the industry.
Like many businesses, they were hit hard by Lockdown. In this case study, we will show you how we switched to an incentive-based model to support our client through some tough times, whilst helping them to decrease cost per enquiry by 50% and achieve an amazing ROAS of 800%!
Ambitious Targets Exceeded
Reduction in Spend but More Leads
Visualising the Results
At Push, we like to think of ourselves as our client’s in-house marketing team, so when times are hard for them, we like to do our bit. In this case, we switched our traditional fee model to an incentive-based approach. This meant that during leaner months, their fee would be less.
Working closely with the client, we worked fast to introduce a number of inventive strategies to help them achieve the same number of leads but for half of the cost.
In addition to upgrading its website, we introduced a CRM system to improve and streamline its processes.
If you’ve liked what you’ve read and would appreciate our help, please get in touch today.
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