How the cost of living crisis will affect eCommerce businesses this Q4

Summary

In this webinar we will share:

• Data and insights from Google’s own internal team – all about how online behaviours have changed and continue to change.
• Ways to identify how much your customer lifetime values are being impacted – and adjust your acquisition strategy accordingly.
• What are the best performing and best value channels in this new environment to reduce your overall CPC and CPA.
• Why integrating paid social campaigns with email marketing is such a powerful tactic.
• Finally – how to convert the largest possible % of visitors into buyers with best in class conversion rate optimisation.

This webinar is going to be most useful for you if:

• You are trying to improve your return on ad spend.
• You are interested in testing new channels.
• You are concerned that what has worked before in your digital media strategy, may not work now or tomorrow.

We hope to see you there, and please feel free to share this invite with a colleague if you think it is relevant.

Intro to our Speakers