by Brent Titus | Apr 25, 2023 | Facebook, Instagram, Meta
In an unexpected turn of events on April 23rd, a massive ad delivery glitch hit Meta’s advertising platforms, causing widespread overspending and panic among advertisers on Facebook and Instagram. Many advertisers have reported overspends of almost double what...
by Zandelee Smit | Feb 2, 2023 | Meta
Advertising can be both time-consuming and complex, but it doesn’t have to be. With the right tools and strategies, you can save time and achieve results. In this article, we introduce the concept of pre-configured campaigns, which integrate best practices to...
by Zandelee Smit | Jan 30, 2023 | Facebook, Meta
Due to the popularity of TikTok, Facebook is moving away from news material and toward video placements. It appears that publisher relations are losing prominence. Instant Stories were first introduced in 2015 with the goal of giving publishers a more engaging,...
by Natalia Chronowiat | Nov 16, 2022 | Facebook, Instagram, Meta
If you’re a frequent visitor of Meta Ads Manager, you may have noticed some renaming to your favourite features. Using Campaign Budget Optimisation? You may find it under the Advantage campaign budget. Catalogue ads used in your ads? Called Advantage+ creative for...
by Natalia Chronowiat | May 25, 2022 | Meta, Facebook
At the beginning of May, Meta for Business announced a new goal to make conversations between a business and their customers as simple as it is to message their friends and family. With that in mind, they have developed new tools and ads for businesses to share and...
by Natalia Chronowiat | Mar 29, 2022 | Facebook, Meta
Whilst changes to Meta’s Ads Manager campaign objectives were officially announced in December 2021, some marketers are only just beginning to see the effects of their gradual rollout of the “Outcome-Driven Ad Experiences” framework, or ODAX. Anticipated to be...
