by Natalia Chronowiat | Nov 16, 2022 | Facebook, Instagram, Meta
If you’re a frequent visitor of Meta Ads Manager, you may have noticed some renaming to your favourite features. Using Campaign Budget Optimisation? You may find it under the Advantage campaign budget. Catalogue ads used in your ads? Called Advantage+ creative for...
by Nemash | Sep 20, 2022 | Facebook, Instagram, linkedin, Social Media, TikTok
Your organic presence on social media channels is important not only for achieving your business goals, but also for reaching your audience naturally (and for free!) A strong presence on social media can boost your brand awareness, loyalty, engagement and traffic,...
by Natalia Chronowiat | May 25, 2022 | Meta, Facebook
At the beginning of May, Meta for Business announced a new goal to make conversations between a business and their customers as simple as it is to message their friends and family. With that in mind, they have developed new tools and ads for businesses to share and...
by Natalia Chronowiat | Mar 29, 2022 | Facebook, Meta
Whilst changes to Meta’s Ads Manager campaign objectives were officially announced in December 2021, some marketers are only just beginning to see the effects of their gradual rollout of the “Outcome-Driven Ad Experiences” framework, or ODAX. Anticipated to be...
by Gineke Helberg | Mar 16, 2022 | Facebook
Last week, we saw posts like the one above 👆 in many media buying forums and Twitter. Things were bad, but not this bad, and Facebook IS still working. Everyone has noticed how current market conditions and macroeconomics are causing costs to rise, especially with...
by Gineke Helberg | Mar 9, 2022 | Facebook, Google Ads
As we spend more of our time online, social media channels have come to play a huge role in our daily lives. This is exactly why businesses have been breaking away from traditional advertising methods and instead adapting to marketing on virtual platforms. Google Ads...
