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April 23rd: Unprecedented Facebook Glitch Shakes the Social Media World

April 23rd: Unprecedented Facebook Glitch Shakes the Social Media World

by Brent Titus | Apr 25, 2023 | Facebook, Instagram, Meta

In an unexpected turn of events on April 23rd, a massive ad delivery glitch hit Meta’s advertising platforms, causing widespread overspending and panic among advertisers on Facebook and Instagram. Many advertisers have reported overspends of almost double what...
META’s Instant Articles will come to an end, starting in Mid April 2023

META’s Instant Articles will come to an end, starting in Mid April 2023

by Zandelee Smit | Jan 30, 2023 | Facebook, Meta

Due to the popularity of TikTok, Facebook is moving away from news material and toward video placements. It appears that publisher relations are losing prominence. Instant Stories were first introduced in 2015 with the goal of giving publishers a more engaging,...
Introducing Advantage+: Meta’s New Shopping Campaign Type

Introducing Advantage+: Meta’s New Shopping Campaign Type

by Natalia Chronowiat | Nov 16, 2022 | Facebook, Instagram, Meta

If you’re a frequent visitor of Meta Ads Manager, you may have noticed some renaming to your favourite features. Using Campaign Budget Optimisation? You may find it under the Advantage campaign budget. Catalogue ads used in your ads? Called Advantage+ creative for...
Organic Social Media: Getting Back to Basics

Organic Social Media: Getting Back to Basics

by Nemash | Sep 20, 2022 | Facebook, Instagram, linkedin, Social Media, TikTok

Your organic presence on social media channels is important not only for achieving your business goals, but also for reaching your audience naturally (and for free!) A strong presence on social media can boost your brand awareness, loyalty, engagement and traffic,...
Meta For Business’ newest tools to help you generate more leads and connect with your customers

Meta For Business’ newest tools to help you generate more leads and connect with your customers

by Natalia Chronowiat | May 25, 2022 | Meta, Facebook

At the beginning of May, Meta for Business announced a new goal to make conversations between a business and their customers as simple as it is to message their friends and family. With that in mind, they have developed new tools and ads for businesses to share and...
By June, Meta will only offer you 6 campaign types

By June, Meta will only offer you 6 campaign types

by Natalia Chronowiat | Mar 29, 2022 | Facebook, Meta

 Whilst changes to Meta’s Ads Manager campaign objectives were officially announced in December 2021, some marketers are only just beginning to see the effects of their gradual rollout of the  “Outcome-Driven Ad Experiences” framework, or ODAX. Anticipated to be...
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